Services
Brand strategy, Brand identity, Web design, Web development, Brand portal
ADO GOLDKANTE
Zuhause ist Frieden.
#i❤️myADO
A household name. A personal choice.
After 40 years of silence, ADO Goldkante still had a place in Germany’s memory. We set out to give it a place in the homes a new generation was imagining.
With #i❤️myADO, we gave the German classic a confident, playful voice. The campaign connected the character of its fabrics with the individuality of the people living with them, making personal style the starting point for a renewed relationship with ADO.
We made personality part of the product’s appeal. Humour brought a lightness to ADO’s comeback, while the fabrics’ design and practical qualities gave that attention a purpose.
The creative ambition was to make people curious about ADO—and give them something to want when they looked closer.
The website carried that curiosity into the collection. Campaign imagery, product information and retailer discovery connected the feeling of the advertising with practical ways to explore and choose ADO.
Across film, photography and social, we gave ADO a recognisable personality: warm, witty and confident in what its fabrics could offer. Different homes and characters made room for different tastes, bringing the brand’s heritage into a contemporary conversation about living.
3.2M+
impressions across digital platforms
1m+
video views in the first month
+60%
rise in brand awareness among Gen Z and Millennials
0.8m
new customers one year after the relaunch
6
markets all over Europe
Project Scope:
- Creative Strategy
- Creative Concept
- Creative Direction
- Video Production
- Post Production
- Photo Production
- Campaign Development
- Media
